Natural cycles is a clinically tested digital alternative to birth control methods such as the contraceptive pills, coils and condoms.
Swedish nuclear physicist Elina Berglund is behind the app, which is the first birth control app in the world to be approved as a contraceptive.
And after receiving that certification, business is booming.
”2016 was a bit of a standstill because of the matter of classification by the Swedish Medical Products Agency. We had a turnover of SEK 18 million. This year, we’re already past that. Sweden has dominated our customer base, but now the UK is bigger in terms of paying customers,” Elina Berglund tells Breakit.
To use the app, women measure the temperature underneath their tongue every morning and enter the measurement into the app. A uniquely developed algorithm then determines if you are fertile that day or not, so that you know if you risk getting pregnant from unprotected sex.
Now, Elina Berglund is eyeing the US market – which has enormous potential.
“With our certification in Europe we’re currently focusing on the UK. We have the advantage of being first on the market, so now it’s all about taking as big a slice of it as possible. But we’re going to be working on getting approved by the FDA in the US, which means we’ll be able to grow there in upcoming years,” Elina Berglund says to Breakit, and adds that more capital will be required to be able to enter such a big market.
Natural Cycles has 150,000 users in 161 countries and a clinical study has shown that the app is as effective as going on the pill.